IQ Nelson Court

Address: 2 Nelson Street Nottingham NG11EB

Brief

Walking through the heart of Nottingham, one can almost hear the whispers of history mingling with the vibrant energy of contemporary life. As we embarked on the IQ Nottingham project, our vision was to intertwine this rich local heritage with the sophisticated ethos of the IQ brand. Collaborating closely with the local architect provided us with invaluable insights, ensuring that our design not only resonates with the community but also stands tall as a beacon of modern living.

The front of house emerges as a captivating introduction, where sleek lines meet warm, inviting textures that reflect the spirit of Nottingham. A bold colour palette, inspired by the city’s iconic architecture, complements the modern furnishings, while curated local artwork infuses an element of storytelling. Each piece serves as a nod to the city’s past, seamlessly tying it to the contemporary lifestyle IQ embodies.

Moving into the rooms, the styling continues to evoke a sense of place while adhering to the unyielding standards of the IQ brand. Thoughtfully selected furnishings in plush, earthy tones create serene havens, encouraging relaxation and productivity. Every detail, from the bespoke lighting to the innovative layout, has been meticulously crafted to deliver both comfort and functionality, reflecting our commitment to excellence.

In this design narrative, we aim not just to create spaces, but to foster connections—between residents, the local culture, and the IQ identity. The result is a harmonious blend that invites every guest to feel at home, while proudly celebrating the essence of Nottingham. This is not merely a project; it is a vibrant chapter in the ongoing story of IQ.

Response

Imagining a façade that dances between traditional motifs and contemporary materials, we draw inspiration from the intricate patterns of lace—delicately layered textures reminiscent of the artisans’ craft. This not only pays homage to the local legacy but also creates an inviting space that encourages curiosity and exploration. The curvature and flow of the design reflect the elegance of lacework, while the bicycle’s streamlined silhouette inspires mobility and creativity, both critical to the identity of this Creative Quarter.

Inside, we envision dynamic spaces filled with natural light, fostering collaboration among independent creators and innovators. The architecture will incorporate sustainable elements, reflecting our commitment not only to the environment but also to the community that thrives here. With every beam and wall, we will tell a story—one that is as unique as Nottingham itself, ensuring that the spirit of the Lace Market endures and evolves seamlessly into the future. This is not just a building; it is a homage, a canvas for modern artistry that resonates with the heart of Nottingham’s creative soul.

Project Info

• Category: Residential
• Location: iQ Nelson Court 2 Nelson Street Nottingham NG11EB