The proposed design will make the hotel building an easily recognisable feature within the local context, ensuring a place that is easy to locate and navigate around by someone who has never been there before. The new development’s architecture will have a role in helping an area to form a strong identity. It will respond to the local historical character of the site – there is a physical connection between the site history and the new design of the building. The main inspiration of the design is the historical landmark – the Abbey. The new development is a learning form, it enhances the knowledge about history and culture. The design creates a strong visual connection with the historical building and also with the neighbouring buildings. Creating views out of the site will also help to give the new development a greater sense of local identity and place.